FANNI CSINCSÁK

Lead Product Manager & Consultant | ITSM, Fintech & SaaS Workflow Products

Budapest, HU.

About

Highly accomplished Lead Product Manager and Product Owner with 12 years of expertise across enterprise ITSM, fintech, SaaS, and AI-driven platforms. Specializing in leveraging real user behavior to deliver measurable outcomes, I excel at leading roadmap prioritization and requirements discovery across diverse stakeholders. My recent impactful work includes enhancing ServiceNow ITSM, optimizing fintech funnels, and developing CRM/SaaS workflow products, consistently driving efficiency and innovation.

Work

Kibit Solutions

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Summary

Provided strategic audits and roadmap development for startup, bank, and multinational clients, optimizing platform migration and user experience.

Highlights

Redirected a client's planned platform migration after an audit revealed feature gaps and usability as the core issue, not tech stack, resulting in a 15% rise in returning users and a 4% increase in sales.

Extended the audit approach across diverse clients, delivering findings via Kanban, Jira, and Confluence to inform strategic decisions.

System-3

Toronto, Remote, Canada

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Summary

Contributed to a B2B AI product, focusing on core data visualization and go-to-market strategies to secure funding.

Highlights

Designed core data-visualization views and interaction patterns for the MVP, then built the product demo and go-to-market materials used in the company's next funding round.

Anyday Design

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Lead Product Designer

United Kingdom (remote), United Kingdom of Great Britain and Northern Ireland

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Summary

Led product design initiatives for early-stage startup clients, delivering functional prototypes and foundational research.

Highlights

Shipped first usable prototypes within about 8 weeks per engagement for early-stage clients including Cence, Orbit, Claimit, and Soldnest, starting from scratch with no existing roadmap or prior research.

T-Systems International

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Lead ServiceNow ITSM Product Manager

Frankfurt am Main, Germany, Germany

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Summary

Directs requirements discovery, story readiness, and Business Analyst (BA) practice standards across Scrum squads, driving efficiency and quality in ITSM product development.

Highlights

Led AI-assisted triage across Incident, Problem, Knowledge, and Notifications modules using ServiceNow's NowAssist virtual assistant, reducing average time to acknowledge priority incidents by 30%.

Developed a change-opening assistant that guides requestors, cutting average creation time from 15 to 7 minutes and improving policy compliance from 72% to 89%.

Established an internal review framework for evaluating and prioritizing new AI use-cases across the ITSM portfolio, covering intake criteria, risk assessment, and post-launch monitoring.

Rolled out predictive workflow improvements using ServiceNow's Predictive Intelligence classification, reducing average time to resolve incidents by 20% across key modules.

Directed three Scrum squads and their product area leads, increasing first-pass story acceptance from 68% to 82%.

Established Business Analyst practice standards across squads, reducing engineering rework by 30%.

Introduced behaviour-driven development standards, cutting cycle time for complex items from 14 to 11 days.

Olively.io

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Founder & Principal Product Consultant

Remote

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Summary

Founded and led an independent consultancy, providing project-based and freelance product and UX consulting to clients, with a focus on financial product optimization and design standardization.

Highlights

Led discovery and experimentation on high-value home loan and mortgage funnels, leveraging Amplitude and A/B testing to guide scope and improve lead conversion by 12% over an 8-week window.

Conducted internal team and customer interviews and usability testing, identifying sign-up and checkout blockers on the mortgage sign-up funnel, increasing completion rate by 10%.

Standardized reusable journey and UI patterns in Figma across Product and Engineering, reducing front-end build time by 12% over two quarters.

Budapest University of Technology and Economics

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Instructor

Budapest, Hungary, Hungary

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Summary

Taught UX/UI, product design, and IT/management coursework to over 800 students at a public technical university.

Highlights

Developed and delivered comprehensive curriculum for UX/UI, product design, and IT/management courses, fostering the next generation of technical talent for 800+ students.

Caviar

Remote, US

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Summary

Served as an embedded product lead for early-stage and growth-stage clients, owning end-to-end product discovery and delivery across fintech, SaaS, and AI-focused startups.

Highlights

Embedded as product lead across a portfolio of early-stage and growth-stage clients spanning fintech, SaaS, and AI-focused startups, including Column Tax, Copy.ai, Roboflow, and NFT.com.

Contributed to clients raising Series A funding post-engagement, including Column Tax ($26.8M), Copy.ai ($13.9M), and Roboflow ($22M).

Canua

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Lead Product Designer

Delaware, USA (remote), US

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Summary

Led product design for a US-expat-focused fintech platform, optimizing core user journeys and improving user retention.

Highlights

Reduced core user journey steps by 50% by simplifying two flows: FBAR tax filing and importing transactions through PDF/CSV bank-statement parsing.

Increased week-four retention from 20% to 28% across two releases from a small pre-PMF user base.

Designed the registration and bank-data-import onboarding flow, prioritizing clear guidance for users linking external financial accounts.

TradieDigital

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Product Manager

Perth, Australia, Australia

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Summary

Owned the roadmap and Agile delivery for a B2B SaaS suite, translating sales and marketing requirements into CRM and invoicing workflows.

Highlights

Translated Sales and Marketing requirements into CRM and invoicing workflows, integrating Twilio, Intercom, HubSpot, and Salesforce, successfully shipping the early-stage startup's CRM product to market.

Reduced escaped defects per release by 25% and doubled release cadence through tighter sprint discipline and story readiness standards.

Toptal

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IT Product Consultant

Remote

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Summary

Audited product and UX for enterprise clients in B2B AI and e-commerce, running user interviews and prioritization workshops to optimize roadmaps.

Highlights

Conducted user interviews and prioritization workshops for enterprise clients, focusing roadmaps on highest-value features and flows to improve product and UX.

AltaML / Jurisage

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Senior Product Consultant

Edmonton, Canada (remote), Canada

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Summary

Shaped an AI-assisted legal-tech product in its early stage, conducting user interviews and defining features to inform MVP scope.

Highlights

Shaped Jurisage, an AI-assisted legal-tech product, in its early stage by running 20+ interviews with data scientists and prospective legal-tool users, defining features and informing MVP scope.

Contributed to the product later raising $1M in total funding from angel investors.

Deloitte

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IT Product Consultant

Budapest, Hungary, Hungary

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Summary

Owned a public-sector energy client's project-tender application end-to-end, delivering an early concept to facilitate application submission.

Highlights

Managed a public-sector energy client's project-tender application end-to-end, covering project plan and pricing, and delivered an early concept in FigJam, Miro, and Figma.

Tőkesúly Kft.

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UI/UX Designer

Budapest, Hungary, Hungary

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Summary

Created UI/UX for in-house products and client marketing projects, combining product development with client marketing work.

Highlights

Designed UI/UX for two in-house products (a babysitter-search app and a grocery-ordering marketplace) alongside client marketing projects.

Education

Széchenyi István University

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Doctoral Research (ABD) Cognitive Sciences

Budapest University of Technology and Economics

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MS Computational and Cognitive Neuroscience (HCI)

Moholy-Nagy University of Art and Design

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one-year program Industrial & Product Design

Budapest University of Technology and Economics

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BA Communication and Media Studies

Awards

Top 1% ADPList Mentor in Product

ADPList

Recognized as a top 1% mentor for providing guidance and support in product development.

Languages

English

Hungarian

German

Certificates

IBM Certified Product Owner

IBM

Microsoft Business Analyst Specialization

Microsoft

Google Project Management

Google

Skills

Product Management

Product strategy, Roadmapping, Prioritisation, PRDs, User stories, Backlog management, Go-to-market (GTM), Launch planning.

Workflow & Journey Products

Enterprise ITSM, ServiceNow (Incident, Change, Problem, Knowledge, Notifications), CRM workflows, Registration/Onboarding, Ticketing, Customer engagement, Automation.

AI & Data-Driven Delivery

AI-assisted triage, Predictive workflow design, AI governance for use-case portfolios, ServiceNow's built-in AI tools (NowAssist virtual assistant, Predictive Intelligence classification), Applied-AI roadmaps, Experimentation.

Agile Delivery

Scrum, Kanban, Behaviour-driven development (BDD), Cross-functional requirements reviews, Sprint planning, Story readiness, Release planning, Business Analyst/Product Owner practice standards, Requirements discovery.

Analytics & Optimisation

Funnel analysis, A/B testing, Activation, Conversion, Retention, Usability testing, Amplitude, Google Analytics, PostHog.

Tools & Platforms

Jira, Confluence, Figma, FigJam, Miro, Intercom, HubSpot, Salesforce, Twilio.