Product Management
Product strategy, Roadmapping, Prioritisation, PRDs, User stories, Backlog management, Go-to-market (GTM), Launch planning.
Workflow & Journey Products
Enterprise ITSM, ServiceNow (Incident, Change, Problem, Knowledge, Notifications), CRM workflows, Registration/Onboarding, Ticketing, Customer engagement, Automation.
AI & Data-Driven Delivery
AI-assisted triage, Predictive workflow design, AI governance for use-case portfolios, ServiceNow's built-in AI tools (NowAssist virtual assistant, Predictive Intelligence classification), Applied-AI roadmaps, Experimentation.
Agile Delivery
Scrum, Kanban, Behaviour-driven development (BDD), Cross-functional requirements reviews, Sprint planning, Story readiness, Release planning, Business Analyst/Product Owner practice standards, Requirements discovery.
Analytics & Optimisation
Funnel analysis, A/B testing, Activation, Conversion, Retention, Usability testing, Amplitude, Google Analytics, PostHog.
Tools & Platforms
Jira, Confluence, Figma, FigJam, Miro, Intercom, HubSpot, Salesforce, Twilio.